Don’t Be Surprised if Starbucks and Spotify Fall Out of Tune
Filed under: Company News, Starbucks, Retail, Food & Beverage, Music & Entertainment Victor J. Blue/Bloomberg via Getty Images Daniel Ek, co-founder and CEO of Spotify, speaks at a news conference last week in New York. Starbucks (SBUX) turned heads earlier this month, striking a deal with streaming-music darling Spotify. The partnership will allow Spotify’s premium subscribers to earn reward points that can be redeemed at the leading premium coffee chain. It’s a pairing that makes sense in theory. Spotify has more than 60 million active subscribers worldwide, with more than 15 million of them on board as paying members. If Spotify is paying for the right to issue Stars — the points issued in the My Starbucks Rewards program — as a tool for attraction and retention, it
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