How To Build Great Relationships With Bloggers
Bloggers are a great way to promote your product or service. But if you want bloggers to talk positively about your brand, you need to build a strong relationship with them. Many marketers don’t understand this. They think bloggers are journalists. They’re not. Press releases and conferences don’t work with bloggers – most don’t pay attention to these, and many who do listen feel manipulated by them. Look For Long-Term Relationships Don’t try to create a one-time quick hit with bloggers. If you think you can talk to a blogger once and get a glowing review, think again. Just like any relationship, connecting with bloggers takes real effort if you want good results. They are much more likely to support your brand if you develop
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