Making Money

The post How to Turn Your Business Blog Readers Into Paying Customers appeared first on ProBlogger. Photo by Towfiqu barbhuiya on Unsplash This is a guest contribution from Alicia Rades. You started a blog for your business because you recognized the importance of content marketing. You know that businesses that blog get more traffic than those that don’t. But more traffic doesn’t necessarily mean more customers. You have to be able to leverage your blog content in a way that convinces readers to trust you and buy from you. So how do you get readers to pay for your product or service? Start with these five tactics you can use in your blog posts today. 1. Weave Testimonials Into Your Content People are naturally skeptical when businesses talk