Smartarget: Improve User Engagement And Sales Without Coding
User engagement is one of those terms that are very fashionable in the world of Inbound Marketing and you have surely heard of it many times. But do you know its true meaning? Engagement is the ability of a product (a brand, a blog, an application) to create solid and lasting relationships with its users by establishing a link between the brand and the consumer. The more we know about the user, the more we can implement better tactics to ensure that this relationship is solid and lasting. Engagement can be measured in different ways, with repeat purchases, repeated visits to a site, or in web statistics through elements such as bounce rate and residence time, number of pages viewed per user, time remaining on the web
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