Author: Darren Rowse

The post How to Be a Purple Cow Blogger appeared first on ProBlogger. Photo by Daniel Quiceno M on Unsplash One of the common mistakes that I see in many blogs is that they are quite simply unremarkable. We’ve all seen seen these blogs – (and most of us if we’re honest will admit to having written them at some point) – they are the blogs you look at for a few seconds without actually seeing anything before you surf on to some other site. Blog readers only stay on any given post for an average of 96 seconds. Its not long! So you’ve only got just over one and a half minutes to make an impression – to do something remarkable that will rock

The post 11 Ways to Create More Compelling Content for Your Blog appeared first on ProBlogger. Today I wanted to share some tips on how you can make your content more compelling, whether it’s written, video or audio content. I’m mixing things up and testing out my new camera to create some video content for the blog. For those of you interested in the production aspects of this video . . . I’m happy with the visual aspects of the video considering it was shot with only the light of a window beside me (and the light changed over the 10 minutes of the video). I need to pick up a microphone as this audio is straight from the camera and will in future consider some extra lighting. The

The post Seven Types of Product You Could Sell From Your Blog appeared first on ProBlogger. Photo by Elizabeth Villalta on Unsplash It took me nearly seven years of blogging to create my first products: two ebooks, one for ProBlogger and one for Digital Photography School. They made me more than $160,000 in 2009 alone and changed my business. Back in 2014, I wrote about the experience, and how it nearly never happened: My big issue was a severe lack of time. Between juggling two growing blogs and a growing family (we had just had our first child), I wasn’t sure how I’d ever write an eBook. I also had a long long list of other excuses to put it off. I’d never written, designed, marketed a product of

The post How to Go Beyond Blogging and Harness Multi-Channel Marketing appeared first on ProBlogger. Photo by Timo Volz on Unsplash Scrupulous readers should have noticed that blogging is not just about writing and getting their opinions, rants and random stuff online. In fact, a blog is just a tool for publishing and conversing online. Every opportunity to enhance communication and reach out through various media should not be taken lightly. As part of the online marketing mix, blogging plays a significant role because right now much of the marketing effort still revolves around driving people to your web site. When you want your prospects to buy something, you want them to visit your site and proceed to the order / payment page. If you want them